EMI Music Brand Development and Strategic Marketing Projects EMI is the world's largest independent music company, including EMI Music and EMI Music Publishing. EMI represents more that 1,000 artists including The Beatles, the Rolling Stones, Norah Jones, Robbie Williams, Gorillaz and Coldplay.  The projects were two - Developed Enhanced CDs for EMI artists and provide Strategic Marketing Services.  Enhanced CDs Prior to the DVD, the music industry worked to develop enhanced CD Audio discs containing additional features such as interview with the artists, music videos, fan clubs, online connections, online merchandise stores, interactive sheet music and MIDI files, and other options.  Digital Cowboys created numerous designs and prototypes. Sample from Interactive Rolling Stones CD Strategic Marketing Services This project was part of a larger project for the Christian Music Trade Association, of which EMI CMG is a member. Digital Cowboys explored the changing marketplace with the CMTA members including behavioral shifts in consumer attitudes and the digital transformation of the marketplace. The partners recommended alternative product, distribution, marketing and promotion strategies for the record labels and distribution companies.  The partners also explored the changing state of music publishing and the possibilites for alternative income streams beyond ring tones and the potential impact of alternative licenses on the business climate.